Deep Dive Into Fundraising Data: Digital Tactics for Reaching Donors
Let's start with the obvious: having a strong online presence is an increasingly essential element of effective fundraising. In a string of reports, we see digital methods of fundraising continue to grow as a preferred method for donors to transact: 54% donors worldwide prefer to give online with a credit/debit card. (2018 Global Trends in Giving Report)8.5% of total fundraising came from online giving in 2018, which was an increase from 7.6% in 2017. This is based on data analysis from 3,549 organizations with $14.1 billion in total fundraising in 2018. (2018 Charitable Giving Report)Online giving has seen consistent year…